I first heard about Serota’s underarm balm from Robin Sloan’s 2021 gift guide:

I have talked about Serota’s Underarm Balm a lot over the years, but/and, I keep talking about it, because this is one of those products that feels like it has its people out there … and THEY MUST KNOW ABOUT IT.

So I bought some, and I agree. It’s a natural deodorant that actually works. I really like the smell and the container — the whole experience is fun!